Hawaiian Punch

"The Punch with a Punch"

Despite years of success, Hawaiian Punch isn't as popular as it used to be. So we're rewarding anyone who can help our mascot, Punchy, get his punch back.

PUNCHY ADS

Punchy is his name, punching was his game. But somewhere along the way he lost his punch. Now he needs your help getting it back.

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HUNT FOR THE LOST PUNCH

Swiping up on Punchy's story will take you to an interactive Instagram scavenger hunt where you'll try to spot the lost gallons of Hawaiian Punch.

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Close-Ups

Click a square to explore the area and get a closer look.

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Think You Found It?

Not all punch is created equal. Some are just decoys. Take another jab at it.

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Got It!

Clicking on the right gallons will link you to an image revealing one piece of a map. Find all the punches to get all the pieces.

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Punch Out

Once you've found all the pieces, follow the map to the precise location on one of the eight Hawaiian Islands and become the first one to claim the Lost Punch – a lifetime supply of Hawaiian Punch.

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Copywriting by Joshua Blanco
Art Direction by Hunter Swink